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Handbook of Marketing Decision Models: International Perspectives in Operations Research

Lee Simmons

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Published in Handbook Of Marketing Decision Models (International In Operations Research Management Science 254)

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The Handbook of Marketing Decision Models provides a comprehensive overview of the latest developments in marketing decision models, with a focus on international perspectives. The book is divided into four parts, each of which covers a different aspect of marketing decision making.

Handbook Of Marketing Decision Models: International Perspectives In Operations Research Handbook Of Marketing Decision Models (International In Operations Research Management Science 254)

Handbook of Marketing Decision Models (International in Operations Research Management Science 254)

Handbook of Marketing Decision Models (International Series in Operations Research & Management Science 254)

by James K. Galbraith

5 out of 5

Language	:	English
File size	:	8033 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	1106 pages

**Part 1: Foundations of Marketing Decision Making** introduces the basic concepts of marketing decision making, including customer behavior, market research, and data analysis. This part also discusses the different types of marketing decision models available, and how to select the right model for a given situation.

**Part 2: Marketing Decision Models in Practice** provides a detailed look at how marketing decision models are used in a variety of real-world situations. This part covers topics such as product pricing, promotion planning, and customer relationship management.

**Part 3: International Perspectives on Marketing Decision Making** examines the challenges and opportunities of marketing decision making in a global context. This part discusses the impact of culture, language, and economic conditions on marketing decision making.

**Part 4: Future Directions in Marketing Decision Modeling** explores the latest trends in marketing decision modeling, and identifies the challenges and opportunities that will shape the future of this field.

Target Audience

The Handbook of Marketing Decision Models is intended for a wide range of readers, including marketing managers, researchers, and academics. The book is also a valuable resource for students of marketing, operations research, and business analytics.

Benefits of Reading the Handbook of Marketing Decision Models

* Gain a comprehensive overview of the latest developments in marketing decision models. * Learn how to use marketing decision models to improve your marketing strategies. * Understand the challenges and opportunities of marketing decision making in a global context. * Stay up-to-date on the latest trends in marketing decision modeling.

The Handbook of Marketing Decision Models is a must-read for anyone who wants to stay ahead of the curve in marketing decision making. The book provides a comprehensive overview of the latest developments in this field, and offers practical advice on how to use marketing decision models to improve your marketing strategies.

Handbook of Marketing Decision Models (International Series in Operations Research & Management Science 254)

by James K. Galbraith

5 out of 5